VTGCLT Pop

Vintage Charlotte Pop is a seasonal pop-up retail experience in Charlotte that brings together vintage curators, independent vendors, and local creatives in a temporary storefront environment. The project transforms an empty space into an immersive retail destination where customers can discover vintage clothing, handmade goods, and other curated brands in just two weeks.

For this project, I partnered with the founder to develop and execute a social media content strategy leading up to the store’s launch. My role included creating a strategic content plan, filming and editing short-form video content, interviewing vendors, and producing Instagram Reels designed to build anticipation and drive foot traffic to the opening. Turnaround was fast, as the timeline for the store’s opening was just under two weeks.

Results

Within two weeks, the campaign drove measurable growth: +300 Instagram followers, a +20.7% increase in new accounts reached with over 3,000 interactions, and +100 TikTok followers with more than 8,000 new viewers.

See examples of my content below.