Allen Tate Real Estate
NEW SOCIAL MEDIA + BLOG
As a Social Media Specialist at Allen Tate, I managed six Realtor accounts, tailoring each one to reflect the unique style and tone of voice of the individual agent. I developed and maintained content calendars, planned and created posts, edited video content, and wrote captions that resonated with each Realtor’s audience. I also handled scheduling and posting, while managing links in bio through Linktree to ensure stronger lead generation.
2023-2025
Results
Case Study: Team Billy Taylor
Cohesive branding across content, curating a professional-feeling presence with a personal touch.
Uptick in reach and engagement over a 90-day period.
Increase in newsletter sign-ups via the link in the team’s bio.
Before
After
In addition to social media management, I contributed to the Allen Tate blog by writing engaging, SEO-optimized content. I wrote approachable, valuable, and easily shareable content that supported Allen Tate’s authority in the real estate and homeownership space. Click the title underneath each thumbnail to read.
